SOMETHING BEAUTIFUL IS TAKING ROOT
I want to share something that's been quietly in the making for a while — and that I'm genuinely proud of. Made With Flower has entered into a new retail partnership with Prop Options.
If you're not familiar with Prop Options, they're one of the most trusted suppliers in the professional cake design world. They have reach, they have relationships, and they care deeply about bringing genuinely innovative products to cake designers.
For a brand at the stage we're at, this kind of partnership doesn't happen by accident but it also doesn't happen unless the product is right.
The Made With Flower BLOOMbase - the world's first Flowering Cake Tier - is now available through Prop Options. You can find it at www.propoptions.co.uk
THIS IS NOT JUST A DISTRIBUTION DEAL
When I created the Flowering Cake Tier, the goal was never simply to replace polystyrene. It was to create a new kind of cake experience that . One where the cake doesn't just look beautiful on the day, but becomes something that continues to grow long after the celebration ends.
A BLOOMbase Flowering Cake Tier sits inside a stacked wedding cake exactly like a traditional dummy tier. It behaves the same way during decoration. Buttercream, fondant, ganache, it handles everything a standard tier does. But after the event, it's soaked then planted and it grows into wildflowers from a seed-embedded lining integrated inside.
No additional labour. No change to workflow. Just one meaningful swap that clients love.
What Prop Options recognised is that this is not a niche sustainable product. It's a design upgrade but also a whole new storytelling tool for the cake industry. A way for cake designers to offer something clients genuinely haven't seen before, and charge accordingly for it.
THE RESPONSE HAS ALREADY SURPRISED ME
Following a sold-out debut release earlier this year, the interest from the cake design community has been genuinely humbling. These are artists. They know what they're about and they don't just jump on trends for the sake of it. And yet BloomBase has been embraced by the community, and with an enthusiasm that tells me the industry was ready for this shift. We've seen it in fashion and lifestyle - and now the cake industry!
That's the thing about creating something in a new - you don't always know how much space there is for it until people start stepping into it.
A NOTE ON WHAT COMES NEXT
The Prop Options partnership takes Made WIth Flower to a global network of cake professionals. That's huge and it's the immediate focus.
But I want to be honest about something. My retail ambitions for Made With Flower extend well beyond this first step. Beyond new sizes. There are wider distribution and retail plans in development that this partnership gives me the freedom to continue building. I'm not ready to share everything yet but the direction is exciting, and I'll be sharing more as it comes together!!
For now, what matters is this: BLOOMbase is now in the hands of one of the industry's most respected suppliers. And a new category in cake design has officially arrived.
So, if you're a cake designer curious about adding a Flowering Cake Tier to your offering, buy your Made With Flower BLOOMbase today.
Celebrate love. Grow life.
Zoe x
Founder, Made With Flower
