Wedding fairs are one of the best places for couples to discover the idea of a flowering wedding cake for the first time.
A Made With Flower tier turns part of the cake into something that grows wildflowers after the celebration. It’s a simple concept, but the way you present it at a fair makes a big difference to client conversion and bookings.
With couples often walking past dozens of stands in a short space of time, the goal isn’t to explain everything immediately - it’s to spark curiosity and start a conversation.
Here are two simple ways to introduce the idea.
START WITH A SIMPLE HOOK
At a busy wedding fair, grab attention to passing couples with a single sentence.
“Can I tell you about the world's first flowering wedding cake?”
Once couples hear that one of the tiers grows wildflowers after the wedding, it usually sparks the conversation naturally. See an example here!
To make this easier, we’ve created a short script cake designers can use when explaining the concept at fairs.
Download our Wedding Fair Conversation Cheat Sheet where you'll find:
• a 10-second explanation
• a 30-second explanation
• conversation openers that stop couples walking past
Here's the hook in action:
LET THE DISPLAY DO THE TALKING
Wedding fairs are visual environments. A simple sign or poster next to the cake can introduce the idea instantly and bring them to you.
For example: THIS CAKE BECOMES WILDFLOWERS
We’ve created a small set of printable posters that cake designers can frame or place on their stand to introduce the idea of a flowering cake tier.
Download the Printable Wedding Fair Posters here.
If you're bringing a BLOOMBase cake to a fair, these setups tend to work well:
• A finished cake with an integrated flowering tier - accompanied by a framed poster beside it
• Reveal the magic - keep a small section behind the cake un-iced so that couples can see the natural materials up close
• A table sign or poster inviting couples to ask about the flowering tier
• Bold wildflower styling, or attach bold flowers all over frames to draw attention and to hint at the story before it's explained
HOW TO POSITION THE FLOWERING TIER AS PART OF YOUR CAKE OFFERING
When couples hear the idea for the first time, they’re usually intrigued.
The most important thing is how you position it.
A Made With Flower tier shouldn’t be presented as a technical swap or a behind-the-scenes detail. Instead, treat it as a unique experience only you can offer as part of your wedding cake designs.
It allows couples to keep the height and drama of a large wedding cake while also adding something meaningful afterwards - a little living memory they can plant in their garden and watch grow.
When positioned this way, it becomes a premium design feature within your cake offering, rather than just a structural component.
If you’d like more tips on how to introduce and price a flowering tier as part of your cake offering, you can read our guide here: How to Create a Premium Flowering Cake Offering
A simple change. Meaningful Impact.
With a simple hook, a clear visual cue, and a beautiful cake, it quickly becomes a conversation couples remember.
We'll continue to evolve guidance with feedback, so please send us your thoughts and questions via the Contact page or on Instagram.
Zoe x
